Market Study of Non-Muslim Perceptions of Islamic Banking...
Albawardi, Nouf
Saudi Arabia is home to millions of expatriate workers, significant proportion of whom are non-Muslims. In the increasingly competitive Saudi banking sector, both local and multinational banks are trying widen their customer base by marketing their Islamic banking products to these non-Muslim customers. A market study was conducted to evaluate the perceptions of non-Muslim expatriates in the eastern region of Saudi Arabia towards Islamic banki...